'shine a light' GALA: EVENT BRANDING
cLIENT PROJECT // IN PROGRESS
2015 PCRF Gala, Inspirational Mood Board
PROJECT
The Pediatric Cancer Research Foundation hosts an annual gala in support of childhood cancer research. What once was a black tie event at a local affluent hotel, has now been taken outdoors to a fresh new venue and moved to the month of September in honor of Childhood Cancer Awareness Month.
CHALLENGE
With the success of the 2014 Gala which first introduced the farm-to-table theme, PCRF has chosen to carry the theme forward another year. The project challenge was to infuse a fresh, new look into the 2015 collateral, while still utilizing the same basic design elements that made the 2014 gala successful.
CONCEPT
The design elements were inspired by the overarching event theme, 'Shine a Light.' Cafe lights, lanterns and fireflies where the chosen elements for expressing the light source both throughout the collateral and event space. The combination of hand illustrated fireflies, blue watercolor skies and environmental friendly paper were the base for bringing this idea to life.
Standard sized postcards have been the preferred method for the save the dates. It reduces costs and allows for funds to be spent on other areas of the event. The save the dates were printed on environmental friendly paper with a felt finished, providing a tactical experience.
